Friday, July 24, 2009

An Unusual Case of the Travel Bug



I know I'm nearly out-stepping my bounds with a not-so-travel-related post, but I wanted to give you an inside scoop on what's going down at the Travel Channel.

This is the first piece I've edited for them--it's part of the network's new Catch It! campaign (the "It" being the travel bug). This video was one of five internal plugs for the campaign to help make sure every employee is eating, sleeping, breathing, thinking "CATCH IT!"

Adam Sutherland, a top-level strategist at the Travel Channel, offered himself up for the cause. The outcome was amazing. Keep an eye out for Pat Younge, the British-accented (soon to be ex-)President of the company.

WARNING: Playing the above clip could result in irreversible infection of the travel bug.

"THE TRAVEL CHANNEL. HAVE YOU BEEN EXPOSED?"

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